Do you often receive LinkedIn messages requesting a chat without much context or a proper introduction? Messages like, “Hey there, Jan! Can we chat for a bit about potentially collaborating with our agency? When would be a good time for us to chat?”
If so, rest assured you’re not alone! Many LinkedIn users receive similar messages, which can make them feel as if a stranger on the street is aggressively soliciting them.
It should be noted that this approach is ineffective, as most people often ignore it. Based on my conversations with recruiters, approximately 80% of individuals do not respond to these messages.
So, what can be done differently? The answer lies in social selling!
What is Social Selling
Social selling is about building authentic relationships with clients and prospects using social media. By creating meaningful relationships with potential clients or collaborators through social media platforms, you can establish trust and rapport that may lead to long-term business relationships.
To achieve better results, it’s important to understand your audience’s needs and provide valuable content that motivates them to act. Engaging with them on social media platforms such as LinkedIn, Twitter, Facebook, and Instagram can help you identify their interests and preferences.
Rather than using generic outreach messages, explore social selling strategies to build stronger and more meaningful connections with your target audience.
Unlike traditional selling methods, social selling isn’t about pushing products or services. Instead, it’s about establishing trust and building strong relationships that lead to long-term sales success.
By adopting social selling strategies, you can position yourself as an industry thought leader and trusted advisor, making it easier to close deals and retain loyal customers.
Social Selling In Recruitment
Social selling is also increasingly valuable in the recruitment space. By using social media platforms, like LinkedIn and Twitter, to engage with potential candidates, recruiters can build relationships, establish trust, and encourage them to…