How to Spot AI-Generated Text

Jan Tegze
9 min readJan 31, 2023
Photo by bruce mars on Unsplash

Artificial intelligence (AI) has played an increasingly important role in content creation in recent months, and Identifying AI-generated content is becoming increasingly significant as more businesses adopt artificial intelligence into their marketing strategies.

Therefore, if you want your business content strategy to remain competitive — and stand out from the rest — it’s imperative that you learn how to detect AI-generated text in order to ensure quality control across all your digital platforms!

With the advent of such tools as ChatGPT, AI can generate content that is eerily similar to human-written copy. That said, there are a few telltale signs to help you identify AI-generated content.

By looking for clues, such as low-quality sources, repetitive phrases and clichés, and unnatural sentence structures, you will be able to identify when a piece has been produced by an artificial intelligence program, like ChatGPT, versus professional copywriters.

Large language models work by predicting the next word in a sentence, and they are more likely to use common words. Words such as “the,” “it,” or “is,” will also help you identify AI-generated content.

Additionally, AI programs tend to rely heavily on synonyms and other linguistic tricks in order to sound more “human”; if these techniques are used excessively, it could indicate that the content was generated by an artificial intelligence program, like ChatGPT.

Can Google Spot AI-Generated Text via Machine Learning?

Google has not officially announced it’s detecting whether content has been written by AI or a real person. But they might be using advanced computer science to distinguish between content created by a human and an AI, and if it’s true, only Google teams know it. Because large language models are trained on data sets that are built by scraping the internet so they can also be used to detect AI-generated text.

Danny Sullivan, Google’s Search Liaison, wrote on Twitter this morning on the topic of AI-generated content, “Content created primarily for search engine rankings, however it is done, is against our guidance.” But he added that “If content is helpful & created for people first, that’s not an



Jan Tegze

Author of bestseller “Full Stack Recruiter”, #Recruiter, Dream Chaser, Creator of impossible, #BlackBerry fan (probably the only one).