Creating a viral post is like playing the lottery; it’s a long shot that usually pays off for someone else. But that doesn’t mean you can’t increase your chances of success. The key is data!
Without data, you’re just guessing at what might work and what doesn’t. You’re shooting in the dark, hoping to stumble upon that magical combination of words, images, and ideas that will ignite the internet. But with data, you can take a systematic approach to creating content that has a higher likelihood of going viral.
You can track what works and what doesn’t and you can adjust your strategy accordingly. So if you’re serious about creating a viral hit, don’t wing it — use data to guide your efforts.
What Metrics Are Important?
While some people might think that the number of likes or shares is the most important metric, it’s actually the number of comments that really matters. This is because comments indicate that people are taking the time to read and engage with your content, which is more valuable than a simple like.
If you’re looking to increase your engagement on LinkedIn, make sure to encourage comments on your posts. You can do this by asking questions or starting conversations in the comments section. You have probably seen many of those “Agree?”, “Do you agree?” and similar variants at the end of posts.
If you’re serious about your LinkedIn activity or you plan to become an influencer on LinkedIn, you need to start by getting a handle on your engagement metrics. Only then will you be able to create content that resonates with your audience and drives results.
How to Track Your LinkedIn Activity
It can be difficult to keep track of all your LinkedIn activity. Fortunately, there are a few simple ways to track your progress and ensure you’re making the most of this valuable platform.
One way to track your LinkedIn activity is to use the “Show all activity” on your profile. Just go to your profile and click on “Show all activity” and here is your data. Another way is to turn on the Creator mode to get Creator Analytics on LinkedIn. This will give you an idea of how your…