Over the years I have published more than 200 articles and, like any other writer, I want to share my thoughts with as many readers as possible. When you invest hours in your article, you want to be sure that more than ten people will read it. Sometimes it is just those few people; other times it is dozens of thousands or hundreds of thousands.
To many of us, it may seem like some articles go viral out of sheer luck and randomness. However, there is actually a very specific set of fundamentals that popular content follows that increases its likelihood of landing those staggering likes and shares.
Some websites offer the same advice that has been repeated a thousand times over, advice like, “You need a provocative title,” “You need to use numbers in the headline,” “You need to have a great picture,” etc. When sitting down to write a post that you’re hoping will break the Internet, you can feel way over your head. And I was in over mine when I started my writing.
Over the years having a viral article has not been my aim. Of course, having one always brings the dopamine rush when you see all the likes, shares, and comments flowing. But it is not my end goal and there is a reason for that.
Yes, viral articles will put you into the spotlight for a brief moment, but often that’s it and this goes quickly away and new readers don’t discover this article as it is no longer reshared by others. Good quality content, on the other hand, generates way more visitors over the years and could bring you way more opportunities than viral articles.
The best way to explain what I mean by that is to show you.
Bad Candidate Experience Is Expensive
The recruiting process is essential for every business as it helps in finding the right talents that are going to help…
Are Viral Articles Better Than Other Articles?
A few years ago, I wrote an article titled Why Employee Experience Is Important (LinkedIn). This article was published on LinkedIn October 8, 2019 and it became viral from day one. During the few first weeks the article got 155,455 likes, 2,136 comments and 15,031 reshares but only…